Founded in 1958, the aim of the International Journal of Market Research (IJMR) is to be the leading source of information about best practice and new thinking in research, insight and data analysis worldwide. IJMR is an applied journal that provides a bridge between academia and practice, giving a platform to disseminate the latest thinking in research practice and policy to a global audience of educators, practitioners, and decision-makers. IJMR is SSCI-ranked, rated as an ‘A’ quality journal by the ABDC, and as an ‘Internationally Recognised’ (2*) journal by the Chartered Association of Business Schools.