Running a business in the current environment demands an overwhelming amount of time. Leaving overlooked or left untouched the development of new products, services and the establishing of new client groups. This is where ‘fertileground’ comes in. ‘Fertileground’ is a modern-day network consulting firm, focusing on what we call 'business design and development', 'client driven’ to be more specific. We aim to bridge the gap between our clients and their customers bringing together their knowledge and experience to identify new roads to growth. We offer our clients a three-stage experience. We start by tapping into our client's customer base and digging into available data sources in order to generate insights. Then we use these insights in a process that will evolve into new and innovative product concepts, business ideas and improvements in organization, (processes and/or communication). Finally we leverage our large network of experts to ensure that these ideas are transformed into sustainable returns.