Ynsight Research is a qualitative research company that turns the raw, emotional self-expression from social media into structured customer insights. Employing human reading and interpretation of information directly linked to sentiment and impulses, Ynsight uncovers the unseen side of consumer motivations that cannot be grasped by traditional research methodologies. The outcome of this unique process is often surprising. Ynsight is able to excavate and present hidden opportunities, issues, missing links, promising chances and other valuable information regarding the consumer’s mindset—fundamental knowledge for every business decision in the 21st century.