J2 Accounting offer a full cloud based, innovative, accessible and modern approach to accounting for like-minded clients.  We practice what we preach being a totally cloud based and paperless office. This means we can work from anywhere and we can come to you! J2 Accounting is focused on providing a holistic accountancy service, whilst advising existing and new clients on the benefits of Cloud Accounting, Real Time Information and the impending introduction of MTD (Making Tax Digital). The owner, James Paoloni, is a personable, qualified accountant with a passion for developing long standing client relationships and adding value to owner managed businesses. James offers a unique mix of expertise gained from both an industry and practice background. His early accountancy experience includes 4 years within a FTSE 100 business. He used this experience and transferred his knowledge into a practice environment qualifying in 2008 and obtaining a Practising Certificate in 2011. Subsequently, he gained an in-depth understanding of client’s challenges and what they really need from a business and personal accountancy service.