The MAHF was founded in 1996 with a mission to preserve the history and heritage of the medical advertising profession and honor those who founded and built the industry through their induction into a Hall of Fame. Since its founding, the mission of the organization has been broadened to include recognition of past excellence in creative work through its Heritage Advertising Awards, and creation of educational resources through a Young Executive’s Program which holds multiple educational seminars throughout the year. The organization seeks support from the industry for its efforts, with a focus on the Annual Awards Dinner held in February. Support is given through advertising in the Awards Dinner Program, and attendance at the Dinner. Seats and tables are available for the event, and may be purchased/reserved at www.mahf.com. Advertising support, in the form of full and half page ads, may be arranged by contacting Anne Gideon (anne@pch-systems.com) for specifications, contracts, and IOs. As the MAHF enters its third decade of service to the industry, it is pursuing more educational programs, and expansion to cover digital communications.