Founded in 2009, we're a team of supplement experts who specialise in importing and distributing premium vitamins and supplements across the UK and Europe. We started as two businesses - Bigvits based in the UK and By Nature based in the Netherlands before merging in 2021. We combined our teams in order to offer a more streamlined and efficient service for our suppliers and customers. Our aim is to become the largest and most trusted independent retailer of premium vitamins and supplements across Europe.