ARETÉ (ah-reh-tay) is a boutique sports management, content and sponsorship business working with global athletes, brands and rights holders. Our focus and expertise is through our 4 core competencies - Talent Representation, Sponsorship Sales, Content Production and Brand Management. The senior management team have over to 40 years of experience in the sports industry. We work with athletes, brands and rights holders in a unique and non-linear way. Pushing boundaries. ARETÉ is a Greek word that is defined as "the pursuit of excellence" or "the act of maximising one's full potential." VISION: To empower unrivalled greatness.