I will assist your dealership in achieving its goals for improving unit sales and profitability through a) identifying and lowering or eliminating digital marketing waste, and b) increasing the effectiveness of your digital and social media marketing, web, and lead-handling strategies, techniques, and execution. The Objectives: 1) To leverage the most cost-effective and highest ROI digital, social media, and web marketing channels and advanced techniques to drive additional quality traffic to your website(s), related channels, and showroom; 2) To provide a management coordination resource for all 3rd party Internet and digital/social media platform vendors so that duplication and wasted of expenditures are identified and managed; 3) To monitor current Internet and BDC sales effectiveness and to provide recommendations and best-practices for lead-handling and business development efforts. Execution Strategy: As a fractional eCommerce consulting resource, I will remotely design and execute your store’s digital and social media marketing campaigns, monitor website performance, coordinate with all 3rd party vendors desired, perform marketing and website Analytics, recommend innovative but practical and proven technology partnerships, and work with you and your Team to monitor and to identify improvements in the Internet Sales and BDC departments.