In Zerogrado we are building an innovative solution for brands to boost consumers engagement. We are using gamification and messaging platforms to achieve unprecedented results in terms of reach, retention and conversion. The goal is to turn passive audiences into interacting brand fans, building long-term loyalty by leveraging passion and participation. Features: _ Increase content fruition _ Analyse audiences by multiple profiling parameters _ Build custom audiences to plan targeted engagement activities _ Customise and activate engagement tools _ Dynamic real-time consumer ranking _ Monitor the performance of engagement tools in real time _ Manage integrated conversion activities via an e-commerce module _ Manage external conversion activities run in affiliation _ Manage API integrations with fulfillment partners