Pepper Communications create brands that give businesses real potency. How? We understand that creating succesful new business concepts is hard but not impossible. We believe in starting a new business and brand at the right end and that is the insight into consumers hearts and minds. That's why we conduct our own face to face research on an ongoing basis with generational groups just to understand what's on their minds en what mood they are in. Then we believe that innovative and creative ideas can only be built from putting these insights through a rigorous interrogation proces, that uses logical as well as associative thinking tools in a well-designed and facilitated proces. Making a brand and business really succesful depends on how well its proposition and essence are reflected in the culture of the people inside the company and the strategies of iets management. Pepper can act as the Catalyst for Change by assisting to create the business concept, the meaning of its brand, and also bring the brand to life internally as well as externally. These services are best summed up as Good Thinking and Creating Change.