Düsseldorf-based naming agency Nomen International Deutschland GmbH was founded in 1989 as part of the wider global agency network Nomen Group. Specialising in strategic brand-name creation and world-wide linguistic and legal protection, Nomen also offer a range of other services relating to branding. These include strategic consulting (development of naming systems, emotional brand-positioning, brand language, etc.), intercultural analyses, brand name and slogan transliteration, and market research on the impact of brand names. The many world-famous brand names developed by Nomen include Yaris (Toyota), Crafter (Volkswagen Commercial Vehicles), Atego (Mercedes Benz Trucks), Froop (Müller Dairy), Ixo (Bosch Powertools), Idyll (Guerlain), Miracle (Lancôme), etc.