Brands are at a disadvantage by missing out on opportunities to act on leads quickly, create more rich and relevant experiences, and stimulate collaboration between marketing, sales and customer success. It is clear that the core reason for this is the number of disparate Martech systems being used where hindrances are caused by data that isn’t connected between systems, limiting a company’s ability to effectively leverage many benefits, such as Machine Learning, Artificial Intelligence, Behavioral-based, dynamic content, detailed analysis (business intelligence), and more. The result? Marketing departments and agencies dig themselves into a deeper hole with every new tool they integrate. The passing of time and the increase in technologies adopted, only leads to more complications, more disparate data, and more technology that is under-utilized and ultimately, abandoned. Labrador will consolidate and replace the tools in the marketer’s stack, reducing cost and complexity while improving efficiency and data value.