Alliance Outdoor Holdings, a limited liability company headquartered in Hoboken, New Jersey, trades as "Alliance Outdoor". The company was established in the early stages of the most recent recession in the United States economy. While larger competitors were closing their doors on new business, Alliance Outdoor was aggressively buying existing billboards and evening developing new billboard opportunities. With a strong funding source, and the entrepreneurial capital provided by it's founding members, Alliance Outdoor is growing its portfolio of company owned out of home media.