Ritual is a venture of award-winning designers and strategists in Los Angeles. We are interpreters in the dialogue of technology, culture and business. We partner with the bold to shape the new. Ritual provides design strategy, industrial design and design language systems across product, digital and service. Our methodology replaces assumption with knowledge. We deepen the understanding of your consumer and identify opportunities to make their lives happier, healthier and more fulfilling by designing award winning, paradigm shifting and equitable products and experiences. We are guided by six principles: Curiosity: We are intensely curious. Curious about people. Curious about culture. Curious about technology. Curious about your business. Optimism: We are forever optimistic. We see a bright future and we help to shape it. Meaning: We do not believe in styling. We believe in meaningful design. We believe that meaningful products and experiences can create profoundly satisfied consumers. We believe that this emotional satisfaction will turn into financial success for our partners. Empathy: We empathize with people. We solve problems so they don’t have to. We design products that empower people to be happier, healthier, more productive and fulfilled. Competence: We design for development. A product is only as good as the execution. We build the foundation for successful product development early in the design process. Collaboration: We foster a collaborative approach where business and creative are working side by side to provide both rational and emotional intelligence. Contact us at hello@ritual.la! We'd love to hear from you.