At Predictable Innovation Strategy consulting, we reveal the positioning of maximum opportunity for new B2B Tech/SaaS products. Then, we design a go-to-market strategy to make it a reality — all backed by the creators of the popular "The Chasm" framework. Our team comprises business strategists, entrepreneurs, operators, and scholars who are specialists in The Diffusion of Innovations and The Technology Adoption Lifecycle applied to go-to-market strategy and positioning. Together we've helped launch 200+ tech products in a diverse range of innovative companies. From Fortune 50, like Apple and Adobe, to scale-ups.