The founding of ARAW HOSPITALITY GROUP in 2019 was inspired by a desire to redefine the travel experience as well as hospitality management. Led by Jean Henri Lhuillier and Raffy Ladao, this fresh new concept endeavors to reshape the way tourists experience the Philippines. ARAW is focused on building an experience group. With properties in key travel destinations around the country, ARAW aims to showcase Philippine culture, arts, flavors ,and thecountry’s distinct brand of hospitality. There are several brands on the company’s roster that each offers a unique travel experience of its respective locale. With a range of brands from mid-scale to luxury, ARAW addresses a broader market through innovative guest experiences. All of ARAW’s properties are strategically located in key beaches and tourist destinations around the country. True to the company’s tenets, the design and architecture of every development are informed by local life. Similarly, food concepts, experiences, and activities offered by each property are crafted and curated with high regard for community, planet, and local culture. ARAW progressively integrates its efforts in social and environmental responsibilities wherein each property belongs to a mutually beneficial eco-system where active communication and collaboration are present among local communities and neighboring business owners. ARAW champions programs that aim for sustainable and ethical practices and preservation of the environment. This mindful approach in hospitality management enables ARAW to create moments and encounters for guests, profoundly enriching the travel experience. ARAW moves forward with grit and passion and, with each new address, another distinctive travel experience is born and a unique experience of Filipino hospitality is developed. At ARAW, we believe that experiences define luxury.