Wine-Oh! is a mobile app that enables users to discover new wines and buy them from local and online retailers and restaurants. By making rating a wine simple and fun, Wine-Oh! enables users to tap into other people’s virtual wine cellars to discover new wines based on what they have in common with wines they already like. Part social network and part commerce engine, Wine-Oh! connects wine consumers, wineries, retailers and restaurants into a single ecosystem that opens up the world of wine to everyone. Wine-Oh! is powered by artificial intelligence (AI) and a sophisticated analytical software engine that crunches millions of data points to recommend wines for individual and groups of users based on local and online sources of wine.