World First is part of Rothwell & Towler, an insurance group that was set up to provide specialist holiday and worldwide travel insurance cover in 1973. Since then we have grown a great deal (and changed a little along the way) but without ever losing sight of the fact that we are a family business that believes in providing the best travel insurance quotes and cover, good advice and a friendly, personal service. A well travelled team Today Martin Rothwell, the founder's son, continues to run World First as a family travel insurance business and employs a team of specialists who love to travel. Many of them have done a lot of travelling themselves and know what it means to be properly protected when you're out in the outback or out on a limb in Lima. As a result they are more motivated by making sure you make the most of your trip away, than by call volume or commission. What makes us the worldwide travel insurance specialists? At World First we concentrate on just one thing – offering the most comprehensive range of policies on the market. It means we are able to offer the very best travel insurance and can concentrate on making sure that you get the right cover for your business trip, worldwide adventure or annual holiday. Going away more than once? Get a quote for cheap annual travel insurance now.