nuyu’s mission is to offer women the opportunity to show their support– be it for their college, favorite movie character, sporting event or hobby. This is athleisure apparel with a message, a subtle but clear message of shared passion and commitment that makes it unique in the market– while looking fashionable and feeling strong, beautiful, and empowered. This allows the end user to carry our brand in her heart long after she has left the college campus and has entered the real world. We will follow her throughout life. nuyu believes itself to be the industry’s first fully interactive apparel company. Our customers are involved in virtually every aspect of the company’s operation; they have the opportunity to share their voice in the development of our products, to help us design our sales and marketing strategies, and to participate financially in the growth of the brand. Every nuyu customer has the opportunity to play a role in the growth of our company, depending on her interests. Founded in late 2014, nuyu was born from a visit to a college bookstore, where our founder, Tracy Buescher, searched the racks for something bearing her Alma Mater’s logo that was stylish enough to wear with her pre-existing wardrobe. What she found in the college bookstore was an assortment of traditional men’s spiritwear garments that had been modified for women (“Shrink it and Pink it”) and a very limited choice of t shirts and sweatshirts offered for women featuring the same bodies as those for the men, but with alternative graphics. She saw a white space, and using her background as a longtime fashion designer and executive, decided to fill it with a novel and much overdue line of unique spiritwear designed from a fashion perspective, instead of a traditional athletic perspective, exclusively for women.