Since 1953, KCBD has consistently distinguished itself with a commitment to news and local programming. KCBD has a long-standing reputation as the News and Information Leader and a tradition of service to the community. It’s the best station in the Lubbock market for your advertising dollars. Your Business can benefit from KCBD’s strengths: Dedication to news coverage on-air and on digital; strong, well-known anchors; and commitment to the community. Our experienced, professional sales team will work with you: Your business is handled professionally, accurately and with your best interest s in mind. Your advertising schedules are customized using the latest research on the best programming placement for your budget. You are our long-term partner – not a quick sale.