Owned and operated in Ottawa, ON, we are committed to sourcing brands that are innovative, bold, and fearless in their mission to change the way we treat ourselves and our planet. Brands made with passion and purpose that were born in a kitchen, basement, or garage. Our extensive vetting process ensures all - not just some - of our products are cruelty-free, non-toxic and ethically sourced. Using a list of 18 banned ingredients that we have identified as harmful to your health, each product is carefully curated. We offer everything you need to live a healthier lifestyle under one roof and back our assortment with a team who is knowledgeable and passionate about helping you on your journey to a healthier lifestyle.