At Optimistic Anthropology, we believe that people and organizations working in all sectors have a role in creating positive social, economic, and environmental outcomes. However, many organizations fall into a trap by wanting to jump straight to implementing solutions. We know that solving our toughest problems requires understanding the culture and context which gave rise to them in the first place and developing the necessary skills to implement solutions. Optimistic Anthropology works with organizations and cross-sector collaborations to understand and shape cultures and solve problems that can create and sustain a positive future.