Media Link Software® (MLS) is a web based media buying platform created for advertising agencies by an advertising agency. MLS allows media buyers to compare all forms of advertising, including online, on an apples to apples basis. The program uses a combination of user entered data, Nielson data, and Arbitron data to give accurate predictions of ratings, cpp, reach, and frequency for TV, Radio, Print, Outdoor, and Online media buys. Please email us at webinars@medialinksoftware.com to see a demonstration of how Media Link Software® works.