About Us To make it plain, we sell stylish, on trend clothing at awesome prices and we're darn proud of it. Nothing makes us happier than when a customer arrives in our boutique, falls in love with an item, and lets off a sigh of relief because the price fits her budget. That feeling never gets old and that's why we're committed to bringing our shoppers great fashion at competitive prices. We began our journey in 2006, and though we've made some changes, our mission has always remained the same, to offer premium apparel at great prices and to be the best at it. We've still got a long way before we take over the world, but we know we're on the right path with every new shopper we gain.