Hoola is a digital platform using AI to increase access to financial services in developing countries. In the UK we take financial services for granted. Most of us have access to accounts and products through a personal credit history built over many years. Globally this isn’t the case. Basic ID and a credit history may not exist, leaving 1.7 billion adults without access to financial services and a $5.2 trillion financing gap every year. This shouldn’t be happening. Technology has revolutionised other non-finance industries and lowered barriers to entry. Smartphone adoption grew 9% globally last year, providing a low-cost platform for consumers to access basic services from almost anywhere. Our app allows users to see all their financial data from one place, provides insights to better understand their finances and helps them build a credit profile to access products and services. We use APIs to connect users directly to their existing financial data for aggregation. AI credit profiling will provide consumers with access to financial services on our marketplace such as loans, savings, insurance and investments. We’re not a bank and don’t provide our own financial services but collaborate with Financial Institutions who provide products and services through our app. Our goal is to increase the supply of financial services to consumers and businesses, supporting sustainable economic growth and benefits for society.