The DRiV is a scientifically valid instrument provides insight into what drives and drains people in their careers. Drivers represent what people care most about, where they want to focus their energy and what they expect from themselves, others, and from work. The DRiV is grounded in the Theory of Planned Behavior (TPB). TPB is used for predicting intentional behavior. Basics of the model: I do what I want (motivational attitudes) I do what I believe I should do (subjective norms) I do what I can do (control beliefs) TPB has demonstrated predictive and behavior change applications across domains including healthcare, sustainability, politics, discrimination, and organizational leadership. The best way to think about the DRiV is: a measure of aligned motives and values. Measuring drivers is important because drivers can make or break teamwork and they impact where your people will fit and thrive. Utilize the DRiV in the following ways: Leadership Coaching (Discover leadership style based on DRiV profiles) Leadership Development (Learn how drivers can help or harm leadership effectiveness) Selection & Onboarding (Align drivers and roles to raise performance and engagement) Organizational Culture (Understand how drivers impact organizational culture) Team Building & Workshops (Enhance performance by building diverse teams, Optimize drivers to facilitate effective team dynamics)