Performance Advantage Technologies, Inc. is a human capital assessment-development firm founded in 1991 by a cognitive scientist and former VP HR. Over the past 2 decades we scientifically studied thousands of high-performing people at all job levels to 1) learn what distinguishes them, 2) discover how Work-People-Environmental interactions contribute to or inhibit their work-life success, and 3) develop practical HR applications tools to translate our research into assessment-based methods of hiring, developing, coaching, managing and leading human resources. As Human Capital Measurement Specialists we serve leading global clients with 1) contracted performance research, 2) assessment-based consulting that explains-predicts-improves individual, team, and organization performance, 3) quantitative evaluation and coaching of executive and high potential leaders, 4) team diagnosis and interventions, and 5) analytic HR tools in an extensive catalog of research-based products (at https://measuretosucceed.com). Our motto explains our expertise and value contribution: We don't Guess...We Measure.