Princeton Selling Group represents a select list of academic and professional client publishers, operating as a sales and marketing organization since 1996. We offer an end-to-end working solution for sales and direct marketing to improve book sales and visibility for a variety of publishers to their key markets. PSG offers publishers dynamic, custom-made marketing programs that promote titles by putting pertinent book information into the hands of thousands of the best customers for their specific titles. Our marketing services include performing focused datamining to create comprehensive marketing databases tailored to the specific needs of each publisher. These databases help locate key subject librarians and university professors at the world’s premier research institutions. We also send regular, direct marketing pieces to these end users to continually present important books and new titles to our client’s potential purchasers. These mailings promote academic library purchases and course adoptions. Every electronic mailing is followed by a detailed report of mailing analytics to track how customers react to the information which we send. PSG also offers publishers a comprehensive, tailored sales representation service. For over 20 years, we have developed relationships with and regularly call on the top trade, whole, and Internet customers in North America. PSG works to develop and implement individualized selling plans geared toward the specific needs of each publisher and manage sales to print and online retailers. Our work includes delivering new and backlist title metadata information to major customers. We also offer advice on shipment issues, vendor discounts, and credit terms.