The local record store goes online to sell music, not commercials There’s nothing like a needle on a record for genuine tone. Nothing like a corner record store for an honest conversation about music. And for most of us, both are now harder and harder to access. As iTunes concludes its first decade, music lovers and musicians are wondering-- how much have we lost? “We’re creating a site and a label that’s by musicians, real musicians, for real music lovers. People who want their money going to something genuine,” says Johnson about the label. Knick Knack promises to run their site with the dedication more suited to Lester Bangs than Steve Jobs. This isn’t commerce, it’s art. “We don’t require exclusive contracts. We welcome bands who want fair play, fair prices. We’ll be able to offer far better rates than venues like Amazon and iTunes,” Johnson explains. “And we’re not just a book seller or a computer company. We’ll be reviewing and selecting music with quality, not just widgets.” The Knick Knack Records site, established by Seattle musician and veteran of the city’s web commerce industry, Joe Johnson, will offer access to over 100,000 hard-to-find records. The label will showcase the more obscure vinyl in their collection with special digital reissues.