We're now Tenet Partners - please follow us here: https://www.linkedin.com/company/5243273. CoreBrand (www.corebrand.com) Creating the measurable difference CoreBrand is an independent firm, focused on correlating branding and corporate identity to financial performance. The firm was founded and is managed by James R. Gregory, recognized as one of our industry’s leading advocates of corporate branding. CoreBrand helps organizations understand, build, express and measure their brands. We align companies’ behaviors, communications and business processes so that all internal and external activities are focused on a single branding strategy. We correlate the corporate brand with business performance and has the historical data to support our findings. With our proprietary CoreBrand® Analysis, we can calculate the return on investment for your company’s communications and demonstrate whether you are investing wisely. Corporate branding is about communicating with multiple audiences about the essence of leadership. It’s about creating a specific overall impression of the company in the minds of your customers, employees, vendors, stockholders, the media — anyone who’s important to your continued viability and success as an organization.