"The World in Words." That is what I deliver in my writing. From haute couture fashion to the "Sport of Kings," I have spent the past two decades writing about people, places, and products with meaningful and memorable copy that delivers a powerful and persuasive marketing message, while motivating the reader to react and respond. From well-known multi-million dollar multimedia companies and notable world-famous businesses, to upscale regional and international lifestyle magazines and small to medium-size businesses who simply wanted to improve their market share and stand out from the competition, I have written brochures, banner ads, post cards, POP, print ads, announcements and apologies, radio spots, speeches, television commercials, mail-order catalog copy, white papers, promotional materials, product naming, client and various other corporate communications, new customer letters, press releases, and just about anything and everything else you can imagine. Technology may be changing, but the reason people respond to marketing campaigns is not. People respond when you effectively cut through the clutter, clear away reasons for apathy and resistance, and take hold of the reader's hand and guide them where you want them to go.