Our Mission To enhance the BMW experience through camaraderie, education and social responsibility. Our Vision The Ultimate car club experience. Our Values Camaraderie among our members; sharing knowledge and expertise; motoring citizenship, lifelong driving skills for both safety and performance; appreciation for BMW and its heritage; and social responsibility. Our Goals -Member satisfaction, recruitment and retention. Greater variety of activities throughout the year Broader member involvement More volunteers and leaders Greater variety of activities year around Include outstate members -Effective communication strategies. Expand usage of various media (local forum, Yahoo group, email blasts, social media, newsletter, national BMW CCA website, chapter website) Richer content (publish pictures and videos of members/activities/cars) -Dynamic events and activities. Present a broad range of events for both members and non-members throughout the year (local, outstate, tours, track, teen driving skills, tech, social)