Insight Ten is an ethnographic research consultancy in Tokyo, Japan that helps brands listen, pivot, and grow in this dynamic and surprising market. We’re a team of experienced social scientists who work with clients on projects in Japan that need deep cultural insight. We think human complexity needs to be at the centre of brand strategy. Focus groups and surveys are the right tools for most market research, but when it comes to spotting market opportunity and crafting agile strategy, only an approach that respects the complexity of human behaviour can generate the critical insights you need. This is especially important in Japan, where cultural difference can obscure opportunities. By drawing on the best practices of cultural anthropology and related social sciences, our consultants generate strategic insights that cut through cultural complexity without oversimplifying the Japan market. Through our extensive network we can access hard-to-reach professional experts, as well as Japanese consumers of all ages and backgrounds. We also put technology to use with online/offline hybrid research designs.