One Inch Whale helps people and companies to be relevant and sustainable, to serve their purpose within an increasingly complex world. We understand what people truly need by smartly leveraging existing knowledge and data, and use research as a means to an end, to fill the knowledge gaps. Behavioural Economics is our guide, context our king and innovation our passion. At One Inch Whale, we adopt a design-thinking approach and reframe every business issue in a human centric way. From the basic exploration of consumers’ needs to the final implementation of a brilliant idea. How? Tailor made, for all your shopper, branding and innovation challenges. One Inch Whale was founded in 2019 by Jasper Scheir and Wim Hamaekers. They are both considered true innovators in the research & consulting world. Their passion to genuinely understand consumer behaviour has led to a continuous quest for the right blend of methods and tools to solve business questions. From the time they were working at the client side to the years they together grew a small research player into one of the most innovative agencies in the industry, it’s this passion that has always united them. Now that disruption has become the new normal, Wim and Jasper felt that a new paradigm is needed for companies to be relevant and sustainable. The increasing demand for faster, better and cheaper solutions in the insights industry made them join forces to solve this seemingly contradictory balance between agility and depth. This is where One Inch Whale started. Always sharp, never shallow.