Founded by a team of senior executives with extensive experience in Wealth Management, Technology, Online Media and Platform design. -Rance Masheck, CEO -Jason Bishara, President -Tim Lin, CTO FA today unifies Independent Financial Advisors ("IFAs") within a private, exclusive community. By design, FA today’s community-based environment empowers IFAs with economies of scale giving them access to premium content, learning resources and tools that were previously only available to enterprise-level firms. FA today is a learning platform with the latest industry trends, online certification programs, and product knowledge, as well as an idea exchange where FAs can congregate, connect and share custom-curated content. As a byproduct of having a massive audience of FAs on a singular platform FA today has become an online marketplace that provides premium content providers, educational institutions, wholesalers and financial product vendors a transactional platform that enables them to offer enterprise-level products and services to IFAs, not just enterprises.