Innereactive Media was established on April 22, 2003 by Samantha Toth. Samantha was raised in an optical family, which includes three optometrists, a national sales manager for a large frame company and a certified optician. She too spent eight years working as an ABO certified optician in the Grand Rapids area. Her passion for marketing led her to pursue a BA degree from Michigan State University and ultimately start Innereactive Media to provide custom marketing solutions for the optical industry and other small to medium-sized businesses. Two short years later the growing demand for graphic design and marketing services created the need for additional staff and a seemingly shrinking amount of office space. The Innereactive team relocated to Ada, Michigan. One year later, with more staff joining the team, the office was expanded by an additional 1200 square feet. In February 2013, Innereactive Media moved to an even larger location in Grand Rapids, Michigan and currently employs eight staff members including market consultants, graphic designers, event planners, video and web developers. Aside from being experts in their field, all Innereactive Media employees have been fully trained in optical, right down to lens designs and treatments.