User Experience Professionals Association (UXPA) International supports people who research, design, and evaluate the user experience (UX) of products and services. Founded in 1991, we serve a community worldwide by promoting UX concepts and techniques through our annual international conference, publishing new UX findings through both the Journal of Usability Studies (JUS) and User Experience Magazine, and our 59 local chapters in 30 countries around the world. In 2004, UXPA International established World Usability Day. In 2012, we announced the official name change from the Usability Professionals Association (UPA) to the User Experience Professionals Association (UXPA) International.