In the complex world of sustainability, we unify an organisation from Brand Manager to Chief Financial Officer to deliver business outcomes & impact with a connected set of metrics. By understanding investor funding vs citizen values as well as corporate commitments vs brand promises, we find opportunities between intent and action. At the heart of it, we build brands that people actively choose to participate in because they believe a preferred future is possible, together. We call them citizen brands. These brands are guided by purpose, take decisive action to do good, and demonstrate integrity across all business decisions from talent recruitment to supply chain management. Their agendas are interlinked with social values and environmental issues. To create transformational and sustainable change, we harness internal and external expertise as a force for bold thinking. By co-creating net positive outcomes between corporations and government institutions, we will improve and inspire our daily lives as consumers, employees and citizens of the world. www.citizen-good.com