WHY Consulting is an agency that is specialised in the digital transformation of the urban sphere. We are helping cities to become #smart, #datadriven and #futureproof. WHY Consulting creates strategies for accelerating digitalisation in ecosystems, by taking a collaborative, solution-oriented approach for innovation. WHY Consulting is all about leading the way into the future. WHY Consulting was founded by Harald Wouters. WHY therefore stands for Wouters, Harald, Yleinen: all meaning general or leader in Nordic languages. Great leadership starts with WHY, then how, then what. WHY is the most fundamental strategic question. Asking WHY five times solves every problem. Y depicts growth in X time. Coincidence? WHY? We beg to differ.