Yoana Baraschi was raised in a family of artists, rich in culture and style. Yoana studied drawing and sculpture from a very early age. She continued her artistic studies at the Fine Arts Institute of Bucharest where she received a BA in Sculpture. Her first design job working for Emmanuelle Khahn as an embroidery designer. During her four years in Paris, she also worked at Studio de Style Jean Azel as an associate designer on collections such as Leonard, Cacharel, Mugler, and Faconable. While designing shoes for Mario Valentiono in Italy, Yoana was exposed to the tradition of fine craftsmanship, working with the best in the trade, which gave her a strong reference point for her career. It was during this time that she started I.B. Design Studio, which was created to translate European concepts for an American market. Her work had her traveling extensively throughout Hong Kong, Paris, Romania, California and India. Yoana Baraschi now has showrooms representing her collection in New York, Los Angeles, Dallas, Atlanta, and can be found in approximately 500 specialty boutiques globally such as Neiman Marcus, Saks Fifth Ave, Henri Bendels & Amazon Fashions.