DigitalDNA draws off of its specialized knowledge, expertise and qualifications in the domain name space to provide strategic and tactical advisory services regarding unbranded, category-defining domain names. Category-defining domain names offer effective and cost-efficient ways to capture the bulk of browsers seeking specific content. Certain domains are capable of delivering irreplaceable dominance, instant credibility and maximum findability to their owner. Those who correctly leverage category-defining domain names clearly stand apart from their peers online and can position themselves as the leading authority on relevant content, products or services. 

 DigitalDNA was founded by Josh Bourne and Phil Lodico, Co-Founders and Managing Partners of the domain name strategy company FairWinds Partners, LLC. As a trusted partner, DigitalDNA consults its clients on how to capitalize on the best unbranded domain name opportunities in today’s digital marketplace and facilitates the acquisitions and divestitures of these unbranded domain names.