FavourUp creates technology solutions for fashion brands to engage influencers and customers. Our API-based web app helps brands collect their exposure gained from influencers, and most importantly, allow brands to showcase all the influencer endorsement on their e-commerce website. In this way, brands maximise the impact of influencer endorsement by showing them to customers at the moment they are shopping. It eases customers' decision-making process. In other words, they buy more. FavourUp has its own high-end online fashion magazine, FavourUp Magazine. FavourUp Magazine has been accredited by British Fashion Council for London Fashion Week for several seasons.