INTK is a young and ambitious studio based in Utrecht, specialised in developing digital strategies for cultural organizations. Our mission is to change how people relate to culture. Forty years ago very few people sported on a regular basis. Today, many people dedicate several hours a week to sports. Inspired by the changes in the sports sector, we would like to bring a similar change to the culture sector. Our goal is to encourage people that love culture to engage on cultural activities on a weekly basis. For example, we want to encourage people that love cinema to go to the movies every week.