Benefits U, a subsidiary of Gerard B. Tracy Associates, Inc., is an insurance advisory firm with over 70 years of experience. Our expertise is in consulting with educational institutions regarding their unique insurance needs. Benefits U works with many primary, secondary and higher educational institutions of any size throughout the country. Whether it is developing a private benefits marketplace to handle every aspect of a client’s employee benefit program, structuring a retiree benefit program, or providing ACA compliance we work diligently to solve all of your problems no matter how small or large they are.