Shoeology aims to disrupt the way the modern, fashion-forward man finds stylish shoes at affordable prices. Our top-quality products are designed in SoHo and lovingly handcrafted in Portugal, but we’ll be bypassing the retailer markups, eliminating the middleman and making our customers the primary focus. Shoeology creates classy and dapper shoes with a hint of adventure, prioritizing adaptability and never allowing form to get in the way of function—your Shoeology kicks are appropriate for work, evenings out, or brunch with the family. Passé fashion rules no longer apply with your minimalist designs, and you can wear them with myriad looks, from denim to slacks to shorts. At Shoeology, we want to take the spirit and innovation of the Silicon Valley startup and make it work for the sophisticated, urbane consumer who wants the utmost in luxury design and quality without overspending—and we want the same methodology to work for the more casual but thoughtful dresser. We want to establish ourselves as the most reliable company to deliver on that promise and, eventually, we will expand our offerings to women as well.