No matter where you are in your business education at Brock University the BSA has something to offer you. The Goodman Business Students' Association (BSA) is a student-run organization representing undergraduate students studying at the Goodman School of Business at Brock University. Founded in 2003, the BSA was created to enhance the overall experience of business students. We provide students with a variety of services and opportunities, including business cards, business clothing, networking and social events, and other extracurricular activities to complement their academic studies.