ElectraStim is a UK subsidiary of Cyrex Ltd that designs, manufactures and sells erotic electro-stimulation devices (electro toys). Cyrex Ltd was founded in 2001 by Andy Smith, an engineer with a background in neuro-muscular stimulation. His prior experience offered him unique insight into how EES works, allowing him to design and create a pioneering range of electrostimulators and electrodes specifically for intimate use. Since conception, the ElectraStim brand has continued to be revolutionary with its concepts and products and boasts an expanding range of market-leading e-stim equipment. The stimulators are designed and manufactured in the UK at two Hertfordshire industrial units. Only the highest-quality components are used to ensure safety and longevity of ElectraStim products. As well as creating a range of electro stimulators with features unique to the brand, ElectraStim have also designed and created their own range of electrodes.