CTV AD PERSONALIZATION @ SCALE Advertisers: Extend the Brand and Engage Your Audience Publishers: Program & Contextualize Your Ad Experience CTV Innovation Focused ElementalTV was founded in 2020 with a laser focus on reimagining the ad experience in CTV. Our solutions are built exclusively for CTV. Deep Industry Expertise The ElementalTV team is 18 strong, with deep CTV expertise across engineering, data analytics, product, and operations. Our management team has over 50 years collective experience in adtech. Proprietary CTV Technology The heart of ElementalTV is our vertically integrated full stack solution. The platform serves as the backbone for ad delivery, yield optimization, and facilitates programmatic connections to supply and demand partners Advanced Ad Formats & Experiences The advanced ELM engine powers a range of next generation ad formats and capabilities. Construct and deliver in real-time dynamic ad formats based on context and localization parameters.