Our mission is simple: to provide the best products by focusing on the way people look and feel in their everyday clothes. We started Ivy Fit with a pretty typical goal in mind. We wanted to create shirts that fit better, that felt better, and that really lasted longer than anything else we had in the closet. We think that is what the majority of people are looking for. That is why we put a lot of time and thought into fit, comfort, and using the highest quality fabrics into making great shirts. It’s a pretty simple premise that we feel this is something that the majority of people are looking for. It's Fit, Comfort, Quality, and Innovation, and that is the bedrock of what we do. In terms of fit, comfort, and innovation, we look at how we can improve on the classic and traditional shirt design to make it better. In terms of quality, we are pretty obsessed about the materials we use, particularly our fabrics. The points we are trying to make here is that fit, comfort, quality, and innovation are incredibly important to us here at Ivy Fit and we try to incorporate it into everything we do.