The International Journal of Sales Transformation is the new global journal for the promotion of sales excellence among global corporates and expansion-phase companies. Our subscribers are sales leaders, CEOs, sales performance specialists and academics with an interest in sales strategy, talent and execution. Focusing on complex sales and transactional selling at scale, our content is a mix of quality journalism, insightful opinion and research by current sales leaders and academics. Our mission is to help enhance the professionalism of sales organisations by bridging the gap between businesses and academic research to offer the best of both worlds. We are supported by a distinguished editorial board, including: Carl Day, Sales Director, Toshiba TEC UK; Nick de Cent, Editor-in-chief; Andy Hough, Chief Operating Officer, the Association of Professional Sales; Mike Hurley, CEO, RIiSE Solutions; Narendra Kumar, Senior Manager – Regional KOL & Medical Education, Asia Pacific-Japan at Allergan; Anna Kyprianou, Pro Vice-Chancellor, Middlesex University; Professor Nick Lee, Professor of Sales and Management Science, Loughborough University School of Business and Economics; Dr Javier Marcos-Cuevas, Director of Custom Programmes, Executive Education and Senior Teaching Faculty, Cambridge Judge Business School; Jeremy Noad, Global Performance Transformation Manager, The Linde Group; Robert Racine, VP Global Sales Enablement, Wipro; Professor Neil Rackham, sales author; Dr Beth Rogers, Portsmouth Business School and the Global Sales Science Institute; Roger Scarlett-Smith, President EMEA, GSK Consumer Healthcare; Todd Snelgrove, Global Manager – Value, SKF; Dr Phil Squire, CEO, Consalia; Philip R Styrlund, CEO, The Summit Group; Andy Tosney, VP Global Sales, Mondelēz International. To subscribe, please visit: www.journalofsalestransformation.com/subscribe Editorial and advertising enquiries: editor@journalofsalestransformation.com